If you haven’t been living under a literal rock lately, you’ve probably noticed the influx of hair trends making their way through the hills of Hollywood: expensive brunette, bottleneck bangs, Botticelli waves… you get the vibe? Great – because that is all thanks to Tom Smith, the global colour creative director for evo hair, plus the brains (and beauty) behind the viral hair trends blowing up your feed.

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We all understand the importance of social media when it comes to building your business. Nowadays, running your own social is a necessary part of growing a clientele as a salon pro. But what if it wasn’t about filling your books and building just any old customer base? What if you could strategically attract your ideal guests - the kind that inspire and fulfill you artistically? The good news: you can! We sat down with Craig and Patricia Boa from Weekly – Trim True, in Edmonton, to get the scoop on how they’ve curated such a strong brand presence, supportive community and, of course, attracted new customers!

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The Creative Collective

What inspired you to work in this industry? In other words, what is the ‘why’ behind what you do? This is the simple, yet powerful, question we asked our Summit fam, and the underlying theme behind The Creative Collective. Thanks to everyone who hopped on board and flipped us a submission to make this thannng possible. This piece is for all of you!

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Canadian winters are dull and boring, but your salon interiors don’t have to be. For our second ever look book edition, we took a peek inside some cool salons, to scope out interior designs that made us want to pack our bags and overstay our welcome. Read on for some bangin’ salon inspo brought to you by some of our salon partners across Western Canada!

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